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About Us
Our story began in early 2025, when two high school friends—Neo, a street culture-obsessed designer, and Allen, a travel-loving product designer—shared a frustrated realization over coffee: “Why do protective device bags always sacrifice personal style?” When Neo revealed her hand-drawn sketch of a itabag and Allen pulled out his own modified version, two rule-breaking spirits clicked instantly: They would create a laptop bag brand where users dictate the design.
Nair?
Born in Neo’s garage with the philosophy “Blank Space, Endless Possibilities”, NAIR (derived from the first letters of their name, Neo and Allen) embodies our rejection of standardization. We believe the best designs lie in our users’ own creativity—because your inspiration is our blueprint.
At NAIR, Everyone’s a Designer
As a design-focused startup, we’re all about making your bag an extension of your identity—a “second skin” that speaks volumes:
Customizable Canvas:
Your Vision, Your Vibe
Our transparent modular outer shell lets you showcase exactly who you are. Deck it out with anime art, graffiti stickers, K-pop idol merch, travel snapshots, or your pet’s cutest photo—transform your bag as often as your mood.
Versatile Silhouette:
Dress It Up Dress It Down
Inspired by fashion-forward tailoring, our bags blend sleek lines with functional adaptability. Whether paired with JK uniforms, cargo pants, or a sharp suit, they add that perfect finishing touch—no matter your style tribe.
On-The-Go Ready:
Travel Smarter Not Harder
Designed for today’s nomadic lifestyle, every NAIR bag features our Luggage Link System: Elastic straps on the back securely fasten to suitcase handles, turning your commute into a seamless journey.
Design your bag without limits
If you’re tired of cookie-cutter designs, join our Personalization Alliance. Here, there are no right answers—your wildest ideas are the best designs of all.
— The NAIR Team
About us
Our story began in early 2025, when two high school friends—Neo, a street culture-obsessed designer, and Allen, a travel-loving product designer—shared a frustrated realization over coffee: “Why do protective device bags always sacrifice personal style?” When Neo revealed her hand-drawn sketch of a itabag and Allen pulled out his own modified version, two rule-breaking spirits clicked instantly: They would create a laptop bag brand where users dictate the design.
Nair？
Born in Neo’s garage with the philosophy “Blank Space, Endless Possibilities”, NAIR (derived from the first letters of their name, Neo and Allen) embodies our rejection of standardization. We believe the best designs lie in our users’ own creativity—because your inspiration is our blueprint.
At NAIR, Everyone’s a Designer
As a design-focused startup, we’re all about making your bag an extension of your identity—a “second skin” that speaks volumes:
Customizable Canvas: Your Vision,
Your Vibe
Our transparent modular outer shell lets you showcase exactly who you are. Deck it out with anime art, graffiti stickers, K-pop idol merch, travel snapshots, or your pet’s cutest photo—transform your bag as often as your mood.
Versatile Silhouette: Dress It Up
Dress It Down
Inspired by fashion-forward tailoring, our bags blend sleek lines with functional adaptability. Whether paired with JK uniforms, cargo pants, or a sharp suit, they add that perfect finishing touch—no matter your style tribe.
On-The-Go Ready: Travel Smarter
Not Harder
Designed for today’s nomadic lifestyle, every NAIR bag features our Luggage Link System: Elastic straps on the back securely fasten to suitcase handles, turning your commute into a seamless journey.
Their NAIR stories are unfolding now.
We care less about specs and more about stories.
An otaku enthusiast handcrafted her itabag with meticulous care—now she gets bombarded with “where’d you get that?!” at school and anime conventions.
A K-pop stan customized her bag for her idol, saying, “It’s like having my bias cheering me on 24/7.”
A mama DIY-ed her kid’s crayon drawing onto the bag, calling it “my mom-powered work armor”—because nothing fuels confidence like tiny handprints turned statement pieces.
